This is an excerpt from the PT Advisor: Expert Roundup: What’s the #1 Mistake Fit Pros Make in Marketing?
“The #1 marketing mistake fitness pros make is underestimating the value of social media. Not only does it help to build a fitness brand, it also creates a professional image. Engagement on social media is important.
But some fitness pros become misguided about the true value of social marketing when they post content that is no longer consistent with their brand and/or steers them away from the image they want to portray.”
Amy Dixon was recently awarded IDEA Fitness Instructor of the Year in 2015.
She owns and operates multiple successful fitness businesses and has created a huge following from her OWN shows.
Read full article on the ptadvisor.com